Twitter has purchased a new CEO that hints at what it might be working on in the future to expand from ad-based, open-ended consumer discussion. Quill, a business-oriented messaging app aimed at competing with Slack and keeping people engaged, has been acquired by the social media giant.
Quill had collected roughly $16 million from investors such as Sam Altman and Index Ventures before emerging from stealth mode in February of this year. Besides being daring enough to talk out about Slack’s flaws and work to develop something to contend against its juggernaut-like growth momentum, which has been boosted by its acquisition by Salesforce, one of its biggest selling points was that it was formed by Ludwig Pettersson, the erstwhile creative director of Stripe, who has a strong following in the startup community.
Quill will be phased down as an app as part of the acquisition, according to a Twitter representative. According to a momentary announcement by the app, users will be able to export their team communication history until 1 pm PST, Saturday, December 11th, 2021, “when we will be turning off our servers and destroying all data,” The firm stated that it will issue refunds for all active teams.
However, the team and its IP have decided to join the crowd: Quill employees will be joining Twitter’s Experience team to concentrate on messaging capabilities, particularly Twitter direct messages. Pettersson will take on the job of product manager, reporting to Oji Udezue’s Conversations team.
DMs have long piqued Twitter’s curiosity, and many have speculated when and if the company would try to turn them into a more separate product (which they’ve allegedly played with) and viable business line. Considering the enormous growth of messaging applications in recent years, and the attempts made by so many other open-ended social media platforms to enhance their own direct messaging businesses, that would make logical sense.
Now that Twitter is attempting to diversify its business, perhaps this is an opportunity to reconsider DMs as well.