Business How To

How to Use Freelancers to Grow Your Small Business

How to Use Freelancers to Grow Your Small Business

Thinking About Freelancing?

Are you thinking about hiring freelancers remotely? Uh! Fortunately for you, this piece is designed to explain exactly where to find them, how to choose the right freelancers, and how to hire them so that you can grow your business.

More businesses are hiring freelancers than ever before because they realize they get to save a ton of money than hiring employees. Hiring full-time employees involve larger overhead costs and you are mandated to pay them regardless of how much work they’ve done. So, as a small business owner, you will have much time scaling your business when you build a freelancing workforce around such a business.

I will not dwell much on why you should hire freelancers, I believe you should know by now that they are cost-effective among so many other reasons. The next worry should be, how to hire them right? What options are available in finding the right ones?

Where to Hire Freelancers?

We have various platforms where you can find smart, experienced, and skillful freelancers.  Some of them include Fiverr, Upwork, Freelancer, Guru, PeoplePerHour, Toptal, Asuqu, etc.

However, Upwork and Fiverr are the most popular freelancing websites. They are very easy to navigate through thus making it very easy to find freelancers.

Upwork alone has over 12 million freelancers in their community, it is a tale of how much the platform has grown and how efficient working remotely has become. For small business owners, it is a good one because it has become easier to find a freelancer than in the last few years.

You can ask around for them from people and get referrals. It is a great strategy but most times, it can take longer to eventually get one or you just don’t know anyone to ask or you try asking and nobody has referrals.

So, the certain way to find a quality freelancer is going to platforms like Upwork and Fiverr. Like I had said, those two are the most popular freelancing platforms out there, there are other platforms as well.

How to Hire Freelancers

Firstly, most freelancing platforms are working in similar ways. Although their interface, design, and functionalities might be slightly different, they, however, are set up to achieve the simple goal of finding freelancers.

Setting up an account

First, you need to create an account and you might need to link your credit card or bank account to the account. It depends on the platform. Some platforms require that you add your payment method immediately while others do not.

Creating a Job Alert 

The next thing is to create a job post or service request. Creating the job post provides enough details on that job like what you are looking for, who you are looking for to attract the best freelancers. Don’t just write a sentence or two, so it doesn’t look like a scam to freelancers, some desperate ones are going to apply for them anyway.

Expert freelancers are going to gloss over scanty job posts, they might get to feel like the client didn’t care about who they are looking for and what they are trying to do. So, have a nice thorough paragraph description that outlines what you are looking for.

Make sure the content looks like you are looking for a business partner too. You can set certain parameters as well. This helps freelancing sites like Upwork or Fiverr place your job post in alignment with the right freelancers.

Publishing the Job Alert

After creating the job post, publish it. This enables these sites to suggest the top-rated and the most freelancers that you can choose from.

As soon as the service request is live (some sites do verify requests before approval), You will start receiving proposals from freelancers showing interest in the job posted.

Shortlisting the Candidates

It is only logical to shortlist the candidates based on the proposals received. Proposals received can be quickly filtered by checking to see the generic and bot-like replies.

You can also filter the proposals based on certain seniority levels, ratings, or prices.

After you have gotten a few solid ones, you can delete the job post to stop any forthcoming proposal from flooding your inbox.

Personal Interview

Message those you shortlisted privately, vet them, and see who can get the job done at an affordable rate. This is the stage where you get freelancers that fit your goals and can help achieve your business objectives easily.

At this stage, let them be aware of your intentions, goals, and how you think they can help you. This will help know who you can work with long term to help grow your business.  This is also the stage where prices, duration, and quality of work are specified.

A nondisclosure agreement can also be signed electronically in case the nature of information exchanged is highly sensitive.

A Little Hack

“A little hack for a platform like Upwork to save you time is that when you are creating a contract with the freelancer, set up an hourly contract and not weekly. This is because you will have no say on the freelancer on the number of hours used in a week for completing the task. Imagine, you have to pay $10 for an hour, and the task can be done in 5 hours, that makes $50. 

But if the contract is weekly based, you will still have to pay the same $50, thereby waiting for a longer time before the work gets done or delivered. I hope you get the drill. The hourly contract gets to make sure you know if the work is being done or not. 

You will not have to worry that they are going to take advantage of you. With an hourly contract, you can have more flexibility in pausing that contract and adjusting it as needed.”

In Conclusion

Setting up a team around your business might be a bit time-consuming, but it pays to put in the work, especially as a small business owner. Furthermore, one should keep in mind that any freelancer not meeting up to your expectations regardless of your commitment claims can be cut off.

The Author

Awoyele Olanrewaju

Lanre is a professional writer with over eight (8) years of experience. He has created various content across multiple niches such as business, academic, grant research, and cryptocurrency.

His research and writing skills have helped start-ups and non-profit organizations secure grants. He has also worked with different De-Fi organizations such as Algorand, Bluezelle, and EasyFi, and Status to create amazing cryptocurrency content.