As its final major business move of the year, Crypto.com purchases ad space for the Super Bowl 2022.
Crypto.com might have paid more than $6 million for 30 seconds of exposure during the country’s most popular sporting event, the Super Bowl 2022.
Crypto.com has decided to end the year 2021 with a massive marketing campaign to continue its expansion plans within the United States of America.
According to Coingecko statistics, the ecosystem’s third-largest exchange will get a special position on all US TV screens in two months after purchasing advertising space in the prestigious Super Bowl – the country’s most important American football game – which will take place in February 2022.
To put things in context, the Super Bowl in 2021 drew 96.4 million viewers, which was the lowest audience in the last 14 years. According to official US government figures, the country’s population is 332,396,263 people. In other words, nearly a third of the country tuned in to see the lowest-rated Super Bowl in 14 years.
For Crypto.com, the Super Bowl is only “One More Step”
There is no definite information on how much Crypto.com paid for their ad space, but according to The Wall Street Journal, NBCUniversal, which is owned by Comcast Corp., is selling 30 seconds of commercial space during the game for $6.5 million, which is $1 million more than the previous year’s asking price.
This isn’t the company’s most daring venture. Crypto.com bought $700 million for the naming rights to Staples Center Stadium in mid-November. The official basketball venue of the Los Angeles Lakers is now known as Crypto.Com Arena. The naming rights to the Miami Heats stadium were already purchased by FTX.
Crypto.com has sponsored the Coppa Italia, the Conmebol, Paris Saint-Germain, Formula 1, and even the UFC, in addition to the NHL and NBA.
Sports marketing appears to be crucial to Crypto.com’s ambitious goals. Steven Kalifowitz, the company’s chief marketing officer, said the Super Bowl ad purchase is in line with the company’s aim of investing in brand awareness:
“Crypto is truly for everyone.” Getting involved in multiple sports simply helps me to reach out to people wherever they are. “The Super Bowl is just another step in that direction,” he says.
The Price of Success
The vastness of Crypto.com’s strategy has paid off. CRO, the exchange’s native token, gained moreover 1600% in 2021, from the start of the year to its all-time high in November.
To be more specific, November’s monthly candlestick saw the greatest bullish rise since the token’s introduction, fueled in part by the acquisition of the Staples Center rights, as well as a flood of positive headlines – and a general market price recovery trend.
But, beyond the price of a token, Crypto.com’s business model is thriving; in fact, the CEO of Crypto.com has set his sights on reaching the Top 20 of the world’s most valuable commercial brands within the next five years, competing directly with Apple and Nike.
And if spending $6 million on a 30-second commercial helps us achieve our goal, so be it.