“For a lot of people, food delivery is a ritual, and Bitcoin rewards make Bitcoin a part of that ritual,” said Alex Adelman, the co-founder, and CEO of Lolli.
Grubhub, a food delivery service, has teamed up with Lolli, a Bitcoin rewards app, to give hungry people the opportunity to earn cryptocurrency for their orders.
Grubhub customers will be able to earn $1 in Bitcoin (BTC) incentives any time they use the platform’s extension or app, according to Lolli’s announcement on Wednesday. After earning more than $15, or around 0.00026 BTC at the current price of $58,458, the earnings will be available for transfer or storage in a user’s Lolli wallet.
“We need to make Bitcoin part of the everyday ritual,” stated Alex Adelman, co-founder, and CEO of Lolli. “For many people, food delivery is a ritual, and Bitcoin rewards make Bitcoin a part of that ritual.”
Lolli (@trylolli) on December 1, 2021, on Twitter “BREAKING NEWS: We’re thrilled to announce that @Grubhub is now available on Lolli!
Every time you place an order on Grubhub, you will receive $1 in bitcoin.
This is how bitcoin adoption appears!”
Lolli, which was launched in 2018, has partnered with more than 1,000 retailers to provide customers with BTC rewards when buying online, including large names like Microsoft and Macy’s. The platform raised $10 million in a Series A fundraising round headed by Acrew Capital in July, to expand its services to a larger audience. This comes after a $5 million investment round in March from investors including Reddit executive chair Alexis Ohanian’s venture capital firm, Seven Seven Six.
Lolli isn’t the first platform or brand name attempting to pair crypto adoption with a meal. Customers in the United States could earn Bitcoin (BTC), Ethereum (ETH), and Dogecoin (DOGE) through Robinhood after spending $5 or more at Burger King in November. Last month, Landry’s Restaurant Group, which owns the Bubba Gump Shrimp Company, unveiled a similar promotion in which diners could earn $25 in BTC for every $250 spent.
Bitcoin’s price is $58,458 at the time of publication, according to statistics from Cointelegraph Markets Pro, having declined more than 15% since reaching an all-time high of $69,000 on Nov. 10. Since falling below the crucial level in November, the cryptocurrency has been rejected multiple times at $60,000, according to Cointelegraph.