Understanding the Essentials of a Perfect Pitch Deck

Understanding the Essentials of a Perfect Pitch Deck

How to Write a Perfect Pitch Deck

One common challenge faced by small business or startup owners is how to get additional funds to support their businesses or startup or to develop their innovative ideas. There are quite a few options out there when you consider seeking working capital, but these options do not guarantee quick funding, however, you still have a chance of getting the funds with the help of a good pitch deck presentation.

What is a Pitch Deck?

It is a well-structured presentation and a means of communication that gives your audience an overview of a business, its activities, and its goals and objectives. Engaging pitch decks are always filled with graphics, images, and analytical charts.

A brilliant pitch deck gets potential investors interested in one’s business idea. The ultimate goal of a pitch deck is to convince another party to invest in one’s business. Pitch deck can be used during face-to-face or virtual meetings with potential investors.

Essential Elements of a Pitch Deck 

Remember that a pitch deck is a business presentation tool, thus, it must possess the essential elements of a standard pitch deck.  Standard elements are strategically arranged to convince investors to invest in such a business. Your pitch deck should comprise the following discussed below;

i. Problems and The Solution: It should help describe problems and how products or services can solve the problems of your targeted audiences.

ii. Support with numbers: It should explain how to run and operate a business to get a higher profit, this can be done with the use of charts, graphs, making use of research analysis to get more attention from investors. Let them know the possible return on their investment.

iii. Explain the business model: Present your business model shortly and simply.

iv. Competitions and Key highlight: You need to highlight key competitions and ways of approaching them. Also, remember to add how you are doing better than your competitors, those underlying magic of your product or services.

v. Team: State the team requirement, and how you are going to manage the entire team.

vi. Marketing plan: Tell what marketing strategy you are to put in place to foster the growth of the business.

vii. Goals: Let your future intention or target you have envisioned for the business be known. Share this information with your investors, stating what you are doing and where you want to get to shortly.

viii. Fundraising: Talk about your fundraising approaches and plans, and how you are going to use the funds.

ix. Testimonial: If available, you can attach any testimonials of your customers to validate the efficiency of your product or services in the market.

All those criteria above should be embedded into your presentation to make a successful pitch deck. There is always not much time allowed for the presentation, so you have to make your pitch deck a short, simple, and concise one. It should come with just a title page.

Common Mistakes to Avoid in Pitch Decks

There have been a few mistakes noticed when creating a perfect pitch deck that has led to failed outcomes. To avoid such repetition, here are a few of the mistakes below;

i. No competition: For you to have said there is no competition, this means, it is either you have not done a thorough homework, or you are going after a small market that doesn’t matter. Odds are that you have not done a good job finding competitors in your industry. You have to broaden your horizons and think strategically.

ii. Unrealistic Estimation: Projecting ridiculous revenue in a short time frame will not excite the investor but instead leave the investors with so many questions.

iii.  Lack of direction: Do not project an unrealistic expectation of where you will be short. Naïve assumptions would not help you seal the deal either.

iv. Unprofessional look: Your pitch deck must be detailed so that even with less explanation, the numbers and chart alone can get the job done.

v. Undetailed expenses: You have to show how the investor’s capital will be used and how long it will last.

vi. No Story: Do not state any long irrelevant story in your presentation. Remember, it must be concise.

vii. No Exit Strategy: You have to state an exit plan, in case the whole idea didn’t work out as it is in the book.

These mistakes have been the major reason why most pitch decks aren’t successful. Lucky you, aren’t you? Creating a successful pitch deck might not have come out well for many entrepreneurs but understanding the elements, dos and don’ts are great steps to creating pitch decks for receiving funding.

In Conclusion

Logically it is advisable to allow expert business personnel, friends, and family to vet the pitch deck. Although, one must not take any criticism personally instead it should be improved on.

Most investors are direct and will ask tough questions which is a good thing. It is a tale they have been following and thinking about how realistic your idea is.

Do not take feedback or the tough questions as personal attacks. They are just trying to protect their interest and see if investing in such an idea isn’t the wrong move.

The Author

Awoyele Olanrewaju

Lanre is a professional writer with over eight (8) years of experience. He has created various content across multiple niches such as business, academic, grant research, and cryptocurrency.

His research and writing skills have helped start-ups and non-profit organizations secure grants. He has also worked with different De-Fi organizations such as Algorand, Bluezelle, and EasyFi, and Status to create amazing cryptocurrency content.